Playful branding in colorful wool felt
For the GoGo Squeez project, felt is literally everywhere in the Manhattan offices of this fruit snack retailer. Ceiling, wall, and floor covering wrap the glassy conference rooms in soft acoustic absorption and color. A millwork feature wall includes cut-outs lined with multiple colors of 3mm felt to create informal spaces including a private phone booth complete with felt curtain. A custom floor mat in the reception area transitions to the intricate logo wall, created exclusively with CNC cut felt in multiple colors. Lastly, more of the whimsical branding is found in the custom hanging panels with fruit cut-outs.